Tattd was founded with a simple idea: tattoos shouldn’t have to last forever for people to enjoy the confidence, creativity, and self-expression they bring.

Our founder recognised a growing shift in consumer behaviour – people loved the aesthetic of tattoos but were increasingly looking for flexibility, experimentation, and low-commitment ways to express personal style. Traditional temporary tattoos lacked realism, while permanent tattoos required lifelong commitment. Tattd was created to bridge that gap.

By developing premium semi-permanent tattoos designed to look and fade like real ink, Tattd introduced a new category: tattoos that allow customers to try designs, placements, and trends without permanence. Using skin-safe, vegan-friendly ingredients and realistic fine-line artwork, the brand quickly resonated with a modern audience seeking individuality without long-term commitment.

What began as a direct-to-consumer brand rapidly gained traction through social media, creator collaborations, and strong customer advocacy. Demand grew quickly as customers embraced Tattd for everything from testing future tattoos to fashion styling, festivals, events, and everyday self-expression.

Since launch, Tattd has:

• Built a loyal and fast-growing customer base of over 20,000 across the UK
• Developed a recognisable premium brand within the tattoo and beauty space
• Expanded product ranges including custom and personalised designs
• Achieved strong repeat purchase rates driven by trend-led collections
• Successfully scaled operations and fulfilment to meet increasing demand

As the brand matured, retailers began approaching Tattd directly – recognising both the strong consumer pull and the opportunity to introduce an innovative, high-margin product category to their stores.

This organic demand led to the creation of Tattd Wholesale.

Today, Tattd partners with forward-thinking retailers who want to offer customers something new: a fashion-driven, impulse-friendly product that sits at the intersection of beauty, accessories, and self-expression. Our wholesale offering allows stockists to benefit from an already proven brand with strong online traction, recognisable packaging, and growing consumer awareness.

From a founder-led startup to an emerging category leader, Tattd continues to evolve with one mission at its core; 

To make tattoos accessible, creative, and commitment-free – for everyone.